title. Quick Briefs.
date. 2020
where. RMIT University
city. Melbourne, Aus
Brand: Victorian Government
title. Quick Briefs.
date. 2020
where. RMIT University
city. Melbourne, Aus
Brand: Brava
title. Quick Briefs.
date. 2019
where. RMIT University
city. Melbourne, Aus
Brand: Mars Bar
Target Audience: Millennials
Mandatories: Mars pack shot and tagline "Enough Chocolate to deal with anything."
For this ad I decided to go for an ambient/pop up stall in a festival. Festivals have become a huge part of millennial culture therefore I had faith in this idea that it would work effectively. It is fair to say that it is common to lose your mates in events/festivals and it can become difficult to find them. This idea involves a "Lone Ranger Station" a place for comfort to "deal" with these type of situations. Mars offers free Mars Bars and sticks with Mars Bars on top to ensure you can find your mates. Millennials also enjoy a bit of humour so I decided to incorporate a bit of humour to push out some attraction for the ad.
Brand: Cracker Barrel
Target audience: women and men aged 18 - 64.
Grow brand awareness.
Increase household penetration by 10%.
Sell 50,000 blocks of cheese (any within the range) during the campaign period.
Grow the brand’s Social Media following on Facebook and Instagram.
The idea was to create some sort of hype through multiple platforms. It is a campaign that focuses on a fake social gathering where everyone is invited. It begins with the metrolite for audiences ranging from young adulthood to middle, where the invitation is introduced, then it moves into print for older audiences, those who read magazines and could possibly rip the Cracker Barrel recipe out. And lastly, social media ads, which include two images of the special guests (Cracker Barrel cheese) for younger audiences and for further reach. This could be just some of the ads, but there can be more. I have faith in this idea as people feel exclusive if they purchase Cracker Barrel, the only negative connotations is people may believe it is a real event, but actually what it is aiming to promote is that the product is used when people come together. Therefore the recipes can help those to "enhance catchups" .
